![]() Let’s go back to my secret restaurant concept. ![]() How is this email going to provide any practical value to the person opening it, and is there an interesting story? When you’re writing your subject line, remember that the emails that get opened most tend to appeal to utility and to curiosity. So lean in and take notes, because I’m going to teach you exactly how to create the perfect pitch.All it really takes to get positive results is to follow this 5-step breakdown: The Subject Line If it doesn’t get accepted, this is all for nought. If you don’t have a good pitch it won’t get accepted. Once all of your preliminary research is complete, and you’ve compiled a solid list of contacts to outreach to, you need to prepare the ultimate email pitch. In no time, you will have a well-populated list of potential marketers, journalists and bloggers to collaborate with. Repeat this for each of the niches you plan on reaching out to. ![]() Use the scrape extension to export the results so that you can refer back to them later. Let’s say that in addition to running a marketing blog, I also have another blog where I write about food and my experiences cooking gourmet meals. As a result, they are more inclined to agree to your proposal because they don’t really need to do anything.īut what if I want to research contacts for multiple different niches? Recommending an article that can be transformed into an infographic not only eliminates added communication time between both parties, but it makes the author’s job a lot easier. When you save an influencers’ time, you’ve won. You can use sub-articles to create your own infographic, too, which is a great way to repurpose content and save time. We didn’t want to suggest producing an original article and infographic since that would be extra and unneeded work. The specific articles included in the spreadsheet were posts on the influencer’s website that could be used to make an infographic. Grab the spreadsheet for yourself to make it extra easy to replicate this process: We then populated each list to include the company name, the URL to their blog, the title of a specific blog post (find this by searching their URL on BuzzSumo to find their most popular content), the author’s first name and last name, and finally their email address. We created different spreadsheets for different types of companies such as: To do this, we put together a list of various marketing sites and blogs. ![]() Our strategy focused on creating visual content for influencers, so the first step was to build a list of specific people that we could outreach to. The first step to replicate my process is to brainstorm influencers to reach out to, and research their top performing content to make an infographic out of. Step 1: Research Contacts and Top Performing Content In this guide, we’ll go through these steps so you can replicate my process and start raking in the traffic. Research contacts and top performing content.Here’s an exact breakdown of the steps I took to achieve the growth you see on the chart above: The ones who did get back to me only did so to tell me to, and I quote, “Please go away”.ĭiscouraged as I was, I was also determined to succeed, and I knew that offering free infographics to influencers was the key to connecting with them.Īnd I’m going to show you how to grow your traffic and conversions like crazy through infographics. I received barely any response from influencers I reached out to early on. I had previously conducted plenty of outreach to third-tier influencers before coming to the conclusion that our strategy needed to change. The reason we decided to take on this approach was because we needed to be able to reach out to important influencers with an offer they couldn’t refuse. ![]() No, we’re not on crack.Īfter all, who could possibly pass up the opportunity to receive a customized infographic for no charge at all? So, we decided we would offer to make free infographics for people on the subject of their choice. We knew that we needed to build up some solid backlinks, and it had to be done in a way that represented our business. Meaning the one thing (we’d better!) know how to do pretty damn well is… MAKE INFOGRAPHICS. That’s right, nerds! Venngage is an infographic maker. Building Relationships With Influencers Through Infographics ![]()
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